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Our Story

Focused player attempting to pocket the 8-ball on a billiards table, demonstrating skill and determination in the game of pool
Heart-shaped arrangement of red pool balls, symbolizing love and passion for the game of pool

Our 
Story

Wizard of Cues was founded with a fundamental vision: to provide individuals with access to high-quality cues at affordable prices. It all began when our director, James, recognised a gap in the market and ordered a single manufactured cue to assess its quality. From that initial idea, a series of inspirations emerged, culminating in the formation of our company.

 

Seeking guidance on design and marketing, James collaborated with Jason, who shared the entrepreneurial energy James had. The synergy between them was evident, and they became business partners, forging a strong alliance. Their shared aspiration was to foster the growth of young and amateur snooker and pool players, making a meaningful impact rather than solely pursuing profit-driven endeavours.

Recognising the need for additional support, Daniel, an aspiring pool player brimming with passion, joined the team, bringing his unique perspective and enthusiasm to the table.

Together, this team at Wizard of Cues is dedicated to empowering individuals, making a difference, and fostering a love for snooker and pool.

Our Core Values

Our values are the cornerstone of our identity. Without them, we risk losing everything we stand for. They are the bedrock upon which our success and integrity are built.

White pool ball, the cue ball used to strike and initiate gameplay in billiards

Just be ourselves

No fancy gimmicks, no pretentiousness, just straight talking from the heart. We aim to grow and grow big. But at the center of everything we do, we don't want to forget who we are or where we have come from.

8-ball positioned on a billiards table, a classic and iconic symbol of the game of pool

Show we care

Actions speak louder than words. Rather than talk online about things we care about and support, we want to be seen in the community making a difference. We also want to go that extra mile for our dedicated customers whenever we can.

Number 6 billiards ball, a vibrant and distinctive element of the game, commonly used in various billiards variations

Always improve

We encourage personal growth and self-improvement, empowering our audience to continuously evolve and better themselves. We will endeavor to do the same and lead by example.

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